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Pralus Easter!

  Pure Easter, Passion, Paradise, Pure Pralus! Pralus offers an extensive high quality range of chocolate products for all occasions. François Pralus is an exceptional Master Chocolate Maker because he is one of the few in France to manufacture his own chocolate. Today almost 100 tons of Pralus Chocolate are manufactured and sold each year. François […]



New Jewellery Boutique in Lyon for Princesse Ficelle.

Princesse Ficelle has opened a new jewellery boutique in Lyon during 2015. Situated on the quai Saint -Antoine, a popoular shopping spot for the Lyonnaise and the many tourists which visit he city every year. Artisan designer, owner, and manufacturer, Benjamin Perche, is expending his market potential here. And for good reason! Pure France Now […]



The wonders of Lyon!

Lyon (historically spelled Lyons) is a city in east-central France in the Rhône-Alpes region, situated between Paris and Marseille. Etymologically it relates to the Celtic God Lugoves, Lugh as do Laon and Leiden. Lyon is located approximately 470 kilometres (292 miles) from Paris, 320 km (199 mi) from Marseille, 420 km (261 mi) from Strasbourg, 160 km (99 mi) from Geneva, […]



Pure France Now Shop – New Pure Earth Nature Prints.

Welcome to more new gift ideas from Pure France Now. Have a scroll through our online Pure France Now Shop. The Pure Earth Collection of Prints currently featured is a selection of a developing range of art ideas which will be presented during 2014. We hope you like and enjoy them!   Unique, charming and […]


Just Look Up To You

Maison Pralus opens new shop in Lyon.

François Pralus opens his first main Lyon shop in October/November 2013 at 32 Rue de Brest, Lyon. So far this new Pralus Boutique has hit record sales during its opening month. The Lyonnaise has been waiting while to taste the quality of Pralus’s chocolate products and patisserie selection, including the famous Praluline brioche. It looks […]



Speciality olive oils, vinegars, and mustards in the Roannais.

For more than 120 years, in the southernmost corner of Burgundy, near the Roannais region, has been the home to the cultivation of a range of culinary oils with an authentic fruity flavour. Through the generations, the LEBLANC family has handed down its trade secrets based on the watchwords of authenticity, tradition and nature, flavour, […]


The Art and Magic of famous chocolatier François Pralus in the Roannais.

It was August Pralus who invented and created the delicious ‘Praluline’, a tasty soft brioche that stimulates the taste-buds, steeping us in the enchantment of childhood memories at the first mouthful. August Pralus, who was born in the Loire in March 1920, opened his first pastry-shop in Roanne in 1948. He was a pastry cook […]


Purefrancenow Shopping – French Cook Books, Wine, and More!

More good news from Purefrancenow! More opportunities to access and buy things French, including books on France – French cooking, recipes, wine and wine-making, along with easy access to buying top quality kitchen products at extremely competitive prices, to help with all those new cooking ideas to come! With the Purefrancenow Shop they are determined […]